The Moomins Day 2025 collection is inspired by Tove Jansson’s first Moomin story, The Moomins and the Great Flood, which follows the journey of Moominmamma and Moomintroll as they search for Moominpappa in the middle of a flood. Along the way, they meet Tulip and a little character we will later come to know as Sniff. During each great journey, we must also rest and gather strength for the challenges ahead. With this in mind, Moominmamma creates a warm and cosy nest in the undergrowth, where they fall asleep listening to the sounds of the marsh frogs. The next morning they continue their adventure together.

Step out in style with a Moomin’s Day 2025 tote bag in a lovely light green colour! The bag’s illustration is based on Tove Jansson’s original drawings. Moomin Arabia tote bag Moomins Day 2025, GOTS cerfied.

New Moomins Day 2025 collection will be available on 9th August 2025.