The Chad Valley Co Ltd. By Appointment. Toy Makers to HM Queen Elizabeth Queen Mother. When our present Queen came to the throne the wording had to change to “Queen Elizabeth Queen Mother.” The label was still blue printing on white still with the coat-of-arms and still attached to the foot with zigzag stitching. Secondary labels were still also present. Bears in the late fifties sometimes had only the label stitched into a seam.There was now a huge variety of sizes, colours, materials and types of bears. Arms had become shorter, eyes plastic and noses sometimes moulded plastic too. Quite often there was no pad or paw stitching. The Second World War with it’s shortage of materials meant that faces and noses were also flatter to save on materials. Card chest labels were introduced after this time.

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